It's difficult to define or describe a UX/UI designer in just one sentence, as their roles and responsibilities can vary depending on the situation, environment, and company. However, as a UX/UI designer, one should be able to handle all the tasks mentioned in the image above.
Despite the variations in attempts to define UX/UI, there have been efforts to provide a definition.
UX/UI is defined as the process of designing products or services that aim to improve customer satisfaction and loyalty by providing utility, ease of use, and pleasure in the interaction with the product."
- by Oxford Journal.
"if UX is the experience that a user has while interacting with your product, then UX Design is, by definition, the process by which we determine what that experience will be."
- by Laura Klein/Lean Start up.
"Your question is simple, the answer is a little complicated, and it sometimes can be controversial."
- by John amir-abbassi/ Meta researcher.
"User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.
- by Nielsen Norman Group.
There have been many attempts to define UX design, but it is not easy to explain what UX design is clearly. Perhaps every designer who does UX design may have a different definition. In this way, UX is a simple yet complex concept.
I think the reason for this is that UX can belong to several categories, not just one concept.
Thus, UX is a newly emerged concept that combines various fields of concepts.
There are various opinions on this as well. Some consider UX as an extension of UI, while others view UX and UI as two separate but intersecting concepts, with the end product being the intersection of both. However, personally, I believe that UX is a slightly more expanded concept from a user-centered perspective, as opposed to UI's system-centered approach.
The process of UX design is not significantly different from other design processes. As mentioned in the image above, it involves the general stages of research and analysis, followed by design and testing. However, in addition to these stages, there are some design models that are commonly used in UX design that we can explore further.
1. Double Diamond Design Process Model
The process is called the Double Diamond model, initially developed by the Design Council in the UK, which involves a repeating cycle of Diverge -> Converge -> Diverge -> Converge. It is one of the most widely known UX design process models and is used by companies with a certain scale and resources.
2. LEAN UX Design Process Model
Translation: It is a process model for UX design that allows for quick decision-making despite limited resources and scale.
UCD is divided into analysis / 02. Design / 03. Evaluation / 04. Execution
In addition, USER CENTERED DESIGN CANVAS can be used to systematically identify users' needs.