Covid-19 has changed the retail landscape, making it more digital. Live shopping is the combination of storytelling, socializing and entertainment while buying the things that you like. Statistics show that more than 60% of people prefer to purchase products from live shopping platform over many other online malls. ‘It gives the customers the ability to purchase items in real time. They can buy all sorts of products during the live events. From fashion products to home decor, live stream shoppers can pick the items of their choice. The increase popularity of live shopping proves that consumers are quite satisfied of the items purchased that they even shared the experience with their friends. It has gained popularity in no time. It’s fun and engaging for the viewers too. It simply works because it creates a stronger emotional bond with brands, products, and personalities from the different consumers.